Tourism Authority Of Thailand Focuses On All Things Hip, Intimate And Boutique As Part Of New ‘Chic By Thailand’ Campaign

The Tourism Authority of Thailand is promoting the growth of all things hip, intimate and boutique as part of its new marketing campaign to attract visitors to the country – ‘CHIC By Thailand’.

The focus on ‘chic’ comes because of the ever-growing mix of new and lavish hotels, eateries, bars and attractions throughout the country. From opulent hideaways in the south of the country, unashamedly five-star properties in the far cultural north, to deliciously decadent dining hangouts and must-see bars in the buzzing capital, Bangkok.

Commenting on the ‘CHIC by Thailand’, Khun Tanes Petsuwan, Director, Tourism Authority of Thailand London said, “Thailand lends itself to the concept of ‘chic’ because of the recent explosion of many new boutique-style properties in the country. There is also a growing trend of new islands and resorts which focus on style and attention-to-detail. One important message we want to get across is that ‘chic and boutique’ is not necessarily synonymous with ‘expensive’: Thailand has an abundance of hotels, guest houses, bars and restaurants which are both inexpensive yet effortlessly fashionable.”

One of the initiatives of the new ‘CHIC by Thailand’ campaign includes a new dedicated brochure for the discerning traveler, presenting a collection of the highlights including the most stylish hotels, restaurants and bars the country can offer. This has been produced in conjunction with tour operator partners and includes a range of special offers on holidays to Thailand. The campaign will also include an integrated advertising, PR and on-line campaign to communicate the message.

Up-and-Coming Islands and Resorts
Some of the up-and-coming island resorts include Koh Yao, Koh Racha, Trang, Khao Lak, all in easy reach of the more established resorts of Phuket, Krabi and Koh Samui. Another emerging hotspot is Ko Chang located on the East coast and Thailand’s second largest island yet still relatively unknown. Visitors to these latest beach offerings can make themselves at home with a choice of sleek and select new five star properties. Hotels with a groove include: the swanky ‘Sarojin’ and funky ‘La Flora’ in Khao Lak; the ‘coming soon’ new Evason Hideaway Resort and Spa and the small but perfectly formed ‘Paradise’ in Koh Yao; the environmentally-friendly ‘The Racha’ is Ko Racha’s only premier accommodation and the sophisticated Amari Emerald Cove in Trang where sweet dreams are made from.

More Established Resorts
The grown-up beach resorts of Phuket, Samui, Krabi, Hua Hin and Pattaya have all pulled off a delectable combination of fabulous and no-expense-spared hotels and resorts. From the ridiculously radiant Phuket Pavillions all pool villa complex and the rooms with a view Phulay Beach Resort and distinctively designed The Tubkaak in Krabi to the sumptuous Sala Samui, the hideaway Hua Hin Aleenta and the striking new Sheraton Pattaya.

Northern Thailand
Some of the best new arrivals for the stylish and adventurous traveler can be found in the North of Thailand. It doesn’t get much more glamorous in Chiang Mai than the ‘Mandarin Oriental Dhara Dhevi’, not forgetting the deco-to-die for ‘D2’ and ‘The Chedi’s fabulous new creation. For something a little different, Chiang Rai is now home to Thailand’s first-ever ultra five-star tented camp. Forget sleeping bags on mud-packed floors, camping has moved up the sophisticated scale courtesy of Four Seasons.

Bangkok
Bangkok chic has boomed too with an endless array of places-to-go and be-seen. Who could resist the grandeur of ‘Sirocco’ or ‘Vertigo’ both of which offer a first-dinner date success guarantee and the most breathtaking views of the city. And then there is the heavenly serenity of Mahanaga serving both Thai and International dishes and the spaceship-like, all-white pod which is the ‘Bed Supper Club’ where the beautiful people of Bangkok can lounge, chat and eat. Other hip hangouts include the fabulous ‘Q Bar’, the chilled ‘Club 87’ at The Conrad, the hot-to-trot Hu’u cocktail bar and the all new pretty and pink Syn Bar at Raffles International.

[Source from europetravelnews.com]